Your privacy is our priority. This document transparently explains how live77 collects, stores, uses and protects your personal information while you use our platform.
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Quick Summary: live77 collects only the data necessary to deliver our services. We do not sell your information to third parties. You have the right to access, correct or request deletion of your data at any time.
Live77 is fully committed to protecting the privacy and security of the personal data of all its users. This Privacy Policy explains in detail our practices for managing personal information collected through our website, mobile app and all services associated with the live77 platform.
This policy applies to all individuals who interact with the live77 platform — whether as a casual visitor, prospective member, or active registered member. By using any part of our platform, you agree to the data collection and usage practices described in this document.
Live77 acts as the data controller for personal information collected from users in Malaysia. We comply with all applicable data protection laws and continually strive to ensure your information is managed in the safest and most responsible manner.
If you have any questions regarding this Privacy Policy or how we manage your personal data, please contact our customer support team via live chat, available 24/7 on the live77 platform.
When you register an account, use our services, or contact us, we may collect the following information:
While you use the live77 platform, our systems automatically record certain technical information for security and service improvement purposes:
| Data Type | Example | Purpose |
|---|---|---|
| Log Data | IP address, access timestamps | Security |
| Device Data | Device type, operating system, browser | Technical |
| Game Data | Betting history, wins, losses | Operations |
| Cookie Data | Login sessions, user preferences | Experience |
| Transaction Data | Amount, time and payment method | Financial |
In certain cases, we may receive information about you from trusted third-party service providers — such as identity verification providers, payment processors, or approved marketing partners — solely to ensure the security and validity of your account.
Live77 uses your personal data responsibly and only for legitimate purposes. The following are the primary purposes for which your data is used:
Your data is used to create and manage your account, process deposits and withdrawals, verify your identity through KYC, and provide access to all games and features available on the live77 platform.
We analyse usage patterns and transaction data to identify suspicious activity, prevent fraud, money laundering and unauthorised access to your account. This is to protect your own interests as a live77 member.
Some of your data is stored and processed to fulfil our legal obligations, including financial reporting requirements, anti-money laundering (AML) compliance and requests from competent authorities.
Anonymised usage data is used to analyse aggregate user behaviour for the purpose of improving the platform interface, introducing new features, and enhancing the overall gaming experience for our members.
With your consent, we will send you notifications about the latest promotions, exclusive bonuses, and platform updates via email or in-app notifications. You may unsubscribe from these marketing communications at any time via the unsubscribe link or by contacting our support team.
Live77 does not sell, rent or trade your personal information to any external party for their own marketing purposes. However, there are limited situations where we need to share your data with certain parties:
We work with selected third-party service providers to operate the platform — including payment processors, game software providers, hosting service providers and identity verification companies. All providers are bound by strict confidentiality agreements and are only permitted to process your data in accordance with our specific instructions.
Live77 may disclose your personal information to relevant authorities when required by law, court order or regulatory requirement. This includes reporting to financial crime prevention agencies should we detect suspicious activity on your account.
In the event of a merger, acquisition, or business asset transfer, user data may be transferred as part of that transaction. You will be notified should this occur, and you have the right to request deletion of your data before the transfer takes place.
live77 never asks for your login credentials, password or credit card details via email or social media platforms. Be cautious of any party claiming to represent live77 and requesting your confidential information.
The security of your data is live77's absolute priority. We invest in the latest security infrastructure to ensure your information is always protected from unauthorised access, loss or misuse.
All data transmitted between your browser or app and live77's servers is protected using 256-bit SSL/TLS encryption — the same security standard used by leading banking institutions. This means your information cannot be read by any third party while in transit.
Only live77 staff with a legitimate operational need are granted access to your personal data. Access is strictly controlled through multi-factor authentication, comprehensive audit logs, and a technically enforced minimum-privilege policy.
Our security monitoring system operates around the clock to detect and respond to any threats or anomalies. In the event of a data breach affecting your personal information, we are committed to notifying you in a timely manner in accordance with applicable legal requirements.
While we take all reasonable steps to protect your data, no system can guarantee 100% absolute security. We encourage you to also take your own protective measures, such as using a strong password and not sharing your login credentials.
Live77 uses cookies and similar technologies to enhance the user experience, ensure session security and enable us to understand how our platform is used.
You may manage or disable non-essential cookies through your web browser settings at any time. Please note that disabling certain cookies may affect the functionality and experience of the live77 platform. Essential cookies cannot be disabled as they are required for the platform's core operations.
As a live77 user, you have the following rights regarding your personal data. We are committed to respecting and facilitating the exercise of these rights.
You have the right to request a copy of all personal data we hold about you in a readily readable format.
If you find that any information we hold about you is inaccurate or outdated, you may request an immediate correction.
You may request the deletion of your personal data, subject to our legal obligations to retain certain records.
You have the right to object to the processing of your data for direct marketing purposes or behavioural profiling.
You may request your data in a structured, machine-readable format for transfer to another service provider.
You may request that we restrict the processing of your data in certain circumstances while a dispute is being resolved.
To exercise any of the above rights, please contact our customer support team via live chat. We will process your request within 30 business days and may require identity verification before proceeding to ensure data security.
Live77 retains your personal data only for as long as necessary to fulfil the purposes stated in this Privacy Policy, or as required by applicable law.
Once the retention period has expired, your data will be securely deleted or permanently anonymised so that it can no longer be associated with you.
The live77 platform is restricted to individuals aged 18 and above only. We do not knowingly collect or process personal data from children under the age of 18.
If we discover or are notified that personal data of a minor under the age of 18 has been collected unintentionally, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered an account, please notify us immediately.
Parents and guardians concerned about their children's use of online platforms are encouraged to use appropriate parental control software and to have open discussions about responsible internet use.
Live77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, technologies used or applicable legal requirements. Any material amendments will be communicated to you via a clear notice on our platform at least 7 days before they take effect.
The "Last Updated" date shown at the top of this document indicates the date of the most recent revision. We encourage you to review this page periodically to stay informed about how we manage your personal information.
Your continued use of the live77 platform after any amendments to this Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any changes, you have the right to close your account and request deletion of your personal data.
Have questions or concerns about your privacy? Contact our support team via 24/7 live chat or email us at [email protected] — we are happy to assist in Bahasa Melayu.
We don't just comply with the law — we go further to ensure your privacy is protected at every level.
All communications between your device and live77's servers are secured with 256-bit SSL encryption — the same standard used by leading banks worldwide to ensure your data cannot be intercepted.
Live77 has never and will never sell, rent or trade your personal information to advertisers or any external party. Your data belongs to you — we only use it to deliver the services you request.
Our security team monitors the platform around the clock to detect and neutralise any cyber threats before they can affect your data. Our threat detection systems are continuously updated.
Through your account panel, you can easily access, update or request deletion of your personal data. We believe users should have full control over their own information.
Live77 complies with all applicable data protection regulations and undergoes regular independent security audits. Our compliance is not merely a formality — it is central to the way we operate.
Only staff who genuinely require access to your data to perform their duties are permitted to do so. All access is logged and monitored, and is subject to strict confidentiality policies.